Endorsements

In a terse statement, Legarda ordered United Shelter Health Products to dismantle all its billboards within 24 hours and explain to the public the adverse findings of the DOH-BFAD.

Endorsing a product is not just about the money. It means entrusting yourself to the product -- if the credibility of the product depends on you, your credibility is also affected by the promises of the product you endorses.

If getting a product endorser needs a lot of research and assessment, an endorser, before agreeing to be the face of the product should also do research more than knowing how much is the professional fee.

Now, I wonder if the group of Sharon Cuneta implemented extensive research before accepting her new advertisement.It's fine to promote an instant noodle if you're saying it tastes goods and fortified with vitamins etc. But it's different when you say that eating instant noodles is not bad (because we know anything instant contains flavorings that are processed). As far as I can remember, the government even has a campaign on using noodles made from vegetables as alternative to instant noodles (because its unhealthy).