The ad campaign collaboration of Motorolla and FH (Folded & Hung) seems really interesting (takaw-pansin). Kelly Misa as a model is a sure hit. She projects well on print ads. Her pretty face can really catch anyone's attention (babae ka man o lalaki). Once you see the billboards, you'd get the feeling of wanting to know more about the ad/promo. While the theme "reflect your style" is so common, the ad campaign is somehow effective in the sense that it utilizes the New Media. Kelly's picture is nearly everywhere the Cyberworld (forums, blog sites, of course as ads). Given that the design concept is good and Kelly is beautiful, it's a kind of on-line advertisement that's not distracting at all.The campaign also has its own website that offers more than just information about the promo. If you've heard of Visual DNA, they've set up something like that. When you visit their website, you'd be asked to take some sort of personality test. Similar to other personality tests available on the web, you can post the results in your blog.
That's new media communication.
1 comments:
Notice that the Motorola ads (since the RAZR) have emulated fashion ads. From the photography to the layout, they looked more at home in Vogue than in T3. This is just the logical next step.
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