Consequently, technology is also killing local radio stations and shows?
My portable radio is my new found best buddy these days. Being in a work that doesn't allow you to be talkative, listening to music is the best way to cope up and clean the dead air. I've just realized that it's been quite a while since the last time I was a regular (somewhat) radio listener. It seems that with the improvement of technology, the accessibility of songs (both old and new, mainstream and whatnot -- even song information) has created less need to listen to the radio.
If you're working and you've access to Internet (which is common except probably in the office where I work), it's typical for you to listen using online radio (at least some local stations allow streaming). Of course if you've an IPOD or MP3 player, you'd prefer to listen to your set playlist than taking chances of listening to what you want from the radio. Hence, there's a need to change the programming and the theme of radio stations.
Some radio stations are already adjusting to the kind of public they have right now. I was listening to Light Rock and the kind of program they had last Sunday suprised me. As far as I can remember, back in HS and College, Light Rock was among the "high-class" (for the lack of term) radio stations. English was the sole medium. But last Sunday, got the chance to listen to their program where the DJs also used Filipino as a medium. Aside from that, it's also worth noting that they've also adjusted the kind of program they have -- a Q&A on Love Issues, where DJs answer phoned-in or text questions.
Adjustments are also visible in other radio stations (e.g. Campus Radio to Barangay LS FM). Radio stations need to have a "masa" appeal to cater to the majority of the "radio-listener market." It isn't actually bad to have a radio station reformatted yet for people who were used to listening to the 'old' theme, it's just a little awkward. Of course, for people who can't stand shallow (sometimes non-sense joke), we're hopeful that other radio stations won't murder their styles/themes. They can cope up with advancing technology (e.g. online streaming).
And this song's been playing in my head since last week...
My portable radio is my new found best buddy these days. Being in a work that doesn't allow you to be talkative, listening to music is the best way to cope up and clean the dead air. I've just realized that it's been quite a while since the last time I was a regular (somewhat) radio listener. It seems that with the improvement of technology, the accessibility of songs (both old and new, mainstream and whatnot -- even song information) has created less need to listen to the radio.
If you're working and you've access to Internet (which is common except probably in the office where I work), it's typical for you to listen using online radio (at least some local stations allow streaming). Of course if you've an IPOD or MP3 player, you'd prefer to listen to your set playlist than taking chances of listening to what you want from the radio. Hence, there's a need to change the programming and the theme of radio stations.
Some radio stations are already adjusting to the kind of public they have right now. I was listening to Light Rock and the kind of program they had last Sunday suprised me. As far as I can remember, back in HS and College, Light Rock was among the "high-class" (for the lack of term) radio stations. English was the sole medium. But last Sunday, got the chance to listen to their program where the DJs also used Filipino as a medium. Aside from that, it's also worth noting that they've also adjusted the kind of program they have -- a Q&A on Love Issues, where DJs answer phoned-in or text questions.
Adjustments are also visible in other radio stations (e.g. Campus Radio to Barangay LS FM). Radio stations need to have a "masa" appeal to cater to the majority of the "radio-listener market." It isn't actually bad to have a radio station reformatted yet for people who were used to listening to the 'old' theme, it's just a little awkward. Of course, for people who can't stand shallow (sometimes non-sense joke), we're hopeful that other radio stations won't murder their styles/themes. They can cope up with advancing technology (e.g. online streaming).
And this song's been playing in my head since last week...
1 comments:
kasi lahat ng middle class pataas may sariling MP3 player na. kaya talk radio ang nauuso sa sosyal na FM
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