... is an advertisement.
It's just interesting to see how advertisers think of ways to make their products visible. CLEAR (anti-dandruff shampoo) is one of the hyped product these days. From commercials, to pop-ups on TV shows (I don't know the term for that), and even on the escalator handle (yeah that black rubber).
I had to cross the bridgeway from Glorietta to SM (to get to the MRT). From a far, I noticed that there was something different with the escalator handle. When I got near it, [tada] it got pictures of CLEAR.
Now it leads me to asking (thinking), when is an ad (print ad for that matter) still lovely in the eyes and when can it get irritating?
It's just interesting to see how advertisers think of ways to make their products visible. CLEAR (anti-dandruff shampoo) is one of the hyped product these days. From commercials, to pop-ups on TV shows (I don't know the term for that), and even on the escalator handle (yeah that black rubber).
I had to cross the bridgeway from Glorietta to SM (to get to the MRT). From a far, I noticed that there was something different with the escalator handle. When I got near it, [tada]
5 comments:
maybe becoz of the emerging technologies in the AD bizness kaya even sa handle ng escalator may ad na rin, napansin ko rin last time ung handle sa mrt pag nakatayo ka is already ad-aware, picturing the Safeguard white soap product.
For me, it's still looks good in the eye and besides ad should be 'catchy in the eye' ...
Who have thought that ad is not only for billboards and tv commercials 10 yrs ago?
It gets irritating. There are no studies, AFAIK, that measure the level of irritation of ad viewers and whether this translates to lost sales.
earljon: There's a big difference between art (since an ad is an art form) and mere clutter.
missingpoints: Which is why advertisers care less about the irritation of the ad viewers?
^ I think the question is whether a significant number of viewers get irritated. Significant meaning enough to affect sales or PR.
But since escalator rails are commercial spaces, we have no cause to complain. Especially since malls want to maximize earnings.
Sometimes, even if we get a bit irritated of an ad, we still find ourselves buying the product because we need it.
I'm using CLEAR.
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